Run, Hide, FIGHT! Are you prepared?


Run, Hide, FIGHT! 

Terror attacks are commonplace today. The United States finds itself in the same position as the rest of the world. The “It won’t happen to me” and the “Not in the U.S.” attitude is a notion of the past. ISIS has levied a call to “All Soldiers” that they should attack soft targets with cars, trucks, knives, machetes, and whatever else they can get their hands on. They post directives on their website and through their internet channels. None of us are immune.

Whether you like it or not, you are a soft target. Do you live in a fortified encampment? Do you drive an armored vehicle? Do you wear a Kevlar vest when you leave your house? Do you have bodyguards? Do you have a concealed carry permit? Do you even own a gun? If you answer no to any of the above, you are a soft target. I’m one too, but I’ve taken measures. What measures have you taken to give you and your family a better chance of survival in the face of an attack?

The officials broadcasted a message to the student body of Ohio State University in response to the attack that took place on the morning of November 28th, as students went about their business the Monday after Thanksgiving weekend. I’m 100% certain that not one of the 11 victims injured woke up that morning and thought to themselves, “Today I’m going to get stabbed or run over by a car”. Maybe they should have had the thought in the back of their minds, as should you…

The advice given – run, hide and fight. Yeah, that’s pretty easy to say, but how does one execute the plan? The first bit of advice they give is to run. OK run, but run where? You don’t want to run from the frying pan right into the fire! Many terrorists place traps and make strategic attacks to maximize their carnage. Hide, what if there is no place to hide? Does your hiding spot offer an exit? There may be no other option but to fight.

Fight, how many of you know the first thing about fighting? Playing UFC or Call of Duty on X-box does not qualify you for anything, except a soft belly, poor posture, over used thumbs and a skewed view of reality. The best advice that I can offer you is to learn basic self defense, situational awareness and engage in a fitness routine and to increase the level of your vigilance.

It’s not only the terrorists that you need to be concerned with. Street thugs, home invasions, college campuses, bars, parking lots, shopping malls, etc…There are many perils. Violence is inherent to our society. You need not like it, but you had better be prepared to deal with it.

How does one accomplish this? Research martial arts or self defense schools in your area and find a good one. Exercise due diligence, we are talking about your life and the lives of your loved ones. Take this seriously. But before you do any of this, purchase this book: SURVIVAL STRONG, available on Amazon, or at Read the 23 chapters and not only will have a great understanding on what to look for in a good martial arts school or self defense center, but you will have an encyclopedia of knowledge regarding street survival and strength.

The reason I wrote this book was to supply people with the knowledge to survive violent encounters through awareness and preparation. I’ve done my part, now it’s your turn to do what you need to do in order to improve your chances to survive.

Strength & Honor

Master Phil Ross
8th Degree Black Belt, Master RKC